Recover revenue with brand protection ROI

MarkScout works with clients across industry sectors to build online brand protection programs that are measured on outcomes, not activity. Every program reports on the same core results so you can see what the investment returns.

• Listings detected and removed across marketplaces, social media, search results and websites
• Enforcement success rate, showing how many reported infringements end in a takedown
• Infringers identified, so repeat sellers and networks can be tackled at the source
• Revenue protected or recovered from sales that would otherwise be lost to fakes and unauthorized sellers

Clients across key industry sectors see a return in several places at once:

• Direct cost savings from replacing manual, case-by-case enforcement with monitoring and bulk takedowns
• Recaptured revenue as counterfeit and unauthorized listings come down and genuine sales return
• Less stolen web traffic as look-alike sites, ads and listings stop competing for your customers
• Protected marketing investment, because campaigns no longer feed fraudsters who piggyback on your brand
• Stronger brand equity and customer trust from authentic brand experiences

The scale of brand abuse keeps growing. The OECD and EUIPO estimate that counterfeit goods made up about 2.3% of world imports in 2021, worth some USD 467 billion. Streaming providers serving US consumers are projected to lose a cumulative USD 113 billion to piracy by the end of 2027, and impersonation scams now cost US consumers close to USD 1 billion a year.

Fakes, fraudulent look-alike domains, fake social media accounts and pirated content all draw from the same pool: your customers and your revenue. The faster they are found and removed, the less they cost.

"You may not completely eliminate the problem, but you can certainly make a dent that brings positive ROI, not just in dollars, but also in the trust that your customer places in your brand."