London, UK: July 14, 2025 – ActiveStandards and MarkScout have signed an alliance to offer brand owners a combined view of their digital presence: what their own websites show, and what is being done with their name elsewhere.
The two disciplines belong together. A customer's experience is shaped by the brand's official sites and by the fakes, impersonators and unauthorised sellers that appear next to them. A good policy on one without the other leaves gaps.
Under the alliance, ActiveStandards' governance tools will help clients keep their own web estates consistent and compliant, while MarkScout monitors and acts on abuse in domains, marketplaces and social media.
“Customers see one brand, not two teams. Bringing governance and protection together helps companies manage what they actually see,” says Daniel Hartley, Chief Revenue Officer at MarkScout.